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Successful Blogger Outreach:
How to Connect with Customers by Building Relationships with Bloggers
At this month’s breakfast we’ll take a closer look at blogger outreach. As the marketing and PR landscapes continue to change, corporations and small businesses are recognizing the impact that getting products in front of a highly targeted audience via an influential blogger can have on their brands.
We'll be focusing on one of the most frequently discussed (and often misunderstood) niches in this space - 'Mom bloggers' who write about products and services, sharing their personal insight and experience with their growing audiences.
Our panel of experts will discuss how to do blogger outreach the right way by exploring:
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Best practices when writing pitch emails
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How to develop a relationship with a blogger
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Making your pitch personal
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What type of research to do before reaching out
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Post-pitch follow up
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Ways NOT to do blogger outreach
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Where does blogger outreach fit in your social media strategy?
Blogger Outreach Panel:
Logan Stewart (@lbstewart) is Manager of Marketing and Public Relations for Discovery Place, focused primarily on media relations. She is also Discovery Place’s social media “voice” and manages all social media for Discovery Place, Charlotte Nature Museum and Discovery Place KIDS.
Brittany Vanderlinden (@mommywords) blogs at MommyWords.com. She's a blog ambassador for Huggies and Jockey brand apparel, and a member of several blog collectives, including The Clever Girls, Theta Mom Community and more. She's the mother of three children.
Melissa Lamkin (@melissalamkin) is an Online Marketing Specialist for Carolina Pad and its brands: Studio C, Fundanoodle, Sasquatch, Libretto, Note 2 Self, Ghostline and Notebound. She manages the brands' websites and social media presence.
Lisa Frame (@lisa_frame) is a mom, writer, and new media specialist. She blogs at Mommyality.com and adailypinch.com, among other places. She has consulted with major consumer brands and is the mother of a 10-year-old. Lisa is a supporter of Opera Carolina and dozens of other Charlotte organizations.
Have a question for the panel? Email us at socialmediaclt [at] gmail [dot] com or tweet to @SMCLT in advance!
Who Should Attend: Anyone with intermediate to
advanced understanding of Social Media, SEO/SEM, Internet marketing, Public Relations, and Communications.
Date: Thursday, March 24th
Time: 7:30 am to 9:00 am
Location: Byron's South End
Cost: $20 per person including a continental
breakfast, coffee/water, tax and gratuity. Free parking in lot across from Byron's and on the street.
National History: The Social Media
Breakfast was founded by Bryan Person
in August 2007 as an event where social media experts and newbies
alike come together to eat, meet, share, and learn. Marketers, PR
pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and
online social networkers are all welcome to attend. The breakfast
series began in Boston and has now spread to more than a dozen
cities throughout the United States and around the world.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Byron's South End
101 West Worthington Avenue #110
Charlotte,
NC 28203
Thursday, March 24, 2011 from 7:30 AM to 9:00 AM (EDT)
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